How important is SEO to Web Development?

Most people when looking for a particular product or service turn to Search Engines to help, so when it comes to web development and businesses, the higher up your site appears in a Search Engine the more people that will see it.

Google, the largest Search Engine provider by a vast margin, recently released this video on helping start-up companies with their SEO.

Google cannot give their Search Engine algorithm away as that would allow it to be easily abused, however the tips provided in the video are extremely useful and go a long way to boosting your website ranking.

Many of the points raised are extremely valid, for example checking if the domain was previously owned and used to spam people, performing a reconsideration request is the best bet in removing this restriction placed on the domain.

The video is also relevant to web developers, as it also includes excellent information on web development, which not only improve the websites Search Engine ranking, but also improves its general usability.

One of the most important points raised is the use of relevant keywords in the content of your web page, for example, a business attempting to improve the Search Engine ranking of the website development and web design aspects of their company would use keywords like ‘website development’ and ‘web design’ as much as possible in their websites content.

Finally, the video also points out that anchor text is important, and provides excellent examples on what to do and what not to do. The video also discusses the importance of how long it takes to load the website, which as they say, the longer it takes to load the web page, the higher the possibility the user will simply click away.

Over all SEO is an important part of web development, a majority of users find new websites through Search Engines and as a web developer the whole purpose of your website is to be seen by as many users as possible, making Search Engine Optimisation incredibly important.