“It’s not just what it looks like and feels like. Design is how it works.“
User Experience (UX) design, if you’ve not previously prioritised it, is concerned with how efficiently, effectively and enjoyably your software application performs the job it is meant to perform for end users. It’s a critical part of your software investment decision since it determines whether you need a large training budget and how much time end users want to voluntarily spend on using your application. This in turn, impacts top line KPIs such as sales revenue, repeat purchases and average spend per transaction as well as bottom line KPIs such as resource productivity and operating margins. With this in mind, whoever you engage to develop your application should be able to demonstrate a clear understanding of the importance of User Experience Design and have in-house UX designers or external strategic partners with the specialist UX design competencies.